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Estee Lauder Forms JV in Greece

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By: TOM BRANNA

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The Estee Lauder Companies Inc. announced today that it has entered into a joint venture with the Sarantis group of companies to distribute and market the brands of the Estee Lauder Companies in Greece, Romania and Bulgaria through a jointly owned new company, ELCA Cosmetics Limited. The Estee Lauder Companies, through an affiliate, will be the 51% majority shareholder of the new company.Members of the Sarantis group of companies, an Athens-based producer and distributor of cosmetics and toiletr...

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